TikTok is introducing a new feature that enables them to lessen the amount of AI-created content appearing in their feeds. This move comes as the service announced that it now features over 1 thousand million AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a global launch. This shift coincides with a increase in AI-generated material, spurred by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this content is deemed low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, from digital art to science explainers, and we want to give people the power to see more or less of that, according to their own choices,” commented a company executive.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its service labeled as artificially created. Overall, more than 100 million pieces of content are uploaded to the app each day, making AI content a minor portion of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the level of artificial media they view by accessing the topic control feature in the platform and picking the AI content topic. Other topics that can already be adjusted under the tool encompass politics, clothing, aesthetics, and dance.
Platform Guidelines
Its guidelines require content makers to identify “realistic” AI-generated content, and it bans dangerous deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
In addition, the app will now apply an “AI-made” tag to content created with its own AI tools, or detected by an cross-platform project for recognizing artificial media. This action is intended to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally launching a two million dollar educational fund for specialists and organizations to produce informative material about ethical AI use. This project will support non-profit groups focused on training coding and technology.
Platform Protection
The platform has supported its content review process, amid debate over intentions to lay off a large number of safety staff in the United Kingdom. It is planning to eliminate a significant number of roles in its user protection department in London, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.
A company official clarified that human moderation would continue to be important, but automated tools can protect employees by eliminating the most harmful content ahead of it is viewed by people. The platform stated a 76% decrease in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as swiftly, which is where a lot of the machine support is really helping us operate efficiently.”
